If you do not want this to happen, you will have to disable or turn off Microsoft Consumer Experiences in Windows 11/10.
Turn off Microsoft Consumer Experiences in Windows 11/10
To turn off Microsoft Consumer Experience, you can make use of the Group Policy Editor or the Registry Editor.
Using Group Policy Editor
From the WinX Menu, open the Run box, type gpedit.msc and hit Enter to open the Group Policy Editor. Next, navigate to the following setting: Now, double-click on Turn off Microsoft consumer experience setting to open its Properties box. Select Enabled and click Apply. When you do this, you will have turned the setting off.
Using Registry Editor
If your version of Windows 10 does not ship with the Group Policy Editor, you can Run regedit to open the Registry Editor, and navigate to the following key: Double-click on DisableWindowsConsumerFeatures in the right pane and change the value of this DWORD to 1. If this DWORD does not exist, you will have to create it. This will disable Microsoft Consumer Experience on your Windows 11/10 computer. You can also turn it off by configuring MDM (e.g. Intune) via the Experience/AllowWindowsConsumerFeatures policy. This article on MSDN talks about it.